Cost model, CPI (default) is currently the only supported model when reporting cost by click, which populates cost value in AppsFlyer aggregated data reports.Keywords list for text-targeted campaigns The media source channel through which the ads are distributed, for example, UAC_Search, UAC_Display, Instagram, Meta Audience Network, etc. Note: Only affects impression URLs and not click URLs The lookback window can be customized for SRNs.Available parameter values: 1h - 24h (hours). Configurable number of hours for the lookback view-through attribution period.Note: Only affects click URLs and not impression URLs. The lookback window can be customized for OneLinks and SRNs.Available parameter values: 1d - 30d (days) OR 1h-23h (hours). Configurable number of days for the lookback click attribution period.This window's duration is the maximum CTIT (Click Time to Install) for the new user to be attributed to the source displaying the ad/link. Lookback Window for Click Attribution.sponsored_content: a link included in a piece of sponsored content, like an advertorial article.playable: an ad unit containing an interactive preview of the app experience.rewarded_video: an ad unit offering in-app rewards in exchange for watching a video. ![]() video: a standard video, that is non-rewarded.interstitial: a full-page ad that appears during breaks in the current experience.banner: a basic format that appears at the top or bottom of the device screen.text: an ad unit containing only text, for example a search result.See moreĪd Name ( see more) provided by the advertiser/publisher Adset is an intermediate level in the hierarchy between Campaign and Ad.If in addition to the main publisher (site ID), there is a sub-publisher, or you want to include additional info, such as ad type/placement within the app, like banner, interstitial, video, etc.Unique ID that identifies the publisher that displays the ad.Note: Currently, this parameter is relevant only for Pinterest Marketing Partners.Enable sending postbacks to publisher marketing partners per install.Caution: Don't use this parameter before ensuring that Agency Permissions are enabled.Agency Account Name enables attributing installs to the agency.Provided by the advertiser or the publisher. Uniquely identifies an AppsFlyer integrated partner. ![]() ![]() The following table can be downloaded as a. Find more about limitations on the length of parameter values here.Īttribution link parameters-UA and retargeting
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